Apple Intelligence - Special Edition

Welcome Friends!

Apple's WWDC 2024 showcased its latest innovations in Artificial Intelligence (AI), now branded as Apple Intelligence. When released later this year, demonstrations showed how these technologies will transform the user experience across all of its devices, software, and apps.

The full AI capabilities are only available on Apple's new devices: the iPhone 15 Pro and iPhone 15 Pro Max, and iPads and Macs with M1, M2, M3, and M4 chips.

Apple Intelligence understands and creates language and images, takes action across apps, and draws from personal context to simplify and accelerate everyday tasks.

With Private Cloud Compute, Apple unveils a new vision for privacy in AI: the ability to switch between on-device processing and larger and more powerful cloud-based models.

Our goal is to provide you with valuable information that inspires, educates, and helps you use artificial intelligence to grow your business.  

With humble gratitude,  

The AI Authority Team

*1,752 words total, 6.30 minutes reading time

Today’s Lineup:

• Siri is Now Powered by Apple Intelligence

• ChatGPT Gets Integrated Across Apple Platforms

• A New Standard for Privacy in AI

• New Capabilities for Understanding and Creating Language

• Mail Brings Features for Organization and Saves Time

• Notifications Get the Apple Intelligence Treatment

• In the Notes and Phone Apps, Users Can Now Record, Transcribe, and Summarize Audio

• Image Playground Makes Communication and Self‑Expression Even More Fun

• New Features in Photos Give Users More Control

Siri is Now Powered by Apple Intelligence

With richer language-understanding capabilities, Siri is more natural, more contextually relevant, and more personal, with the ability to simplify and accelerate everyday tasks. It can follow along if users stumble over words and maintain context from one request to the next. Additionally, users will be able to type to Siri and switch between text and voice to communicate with Siri in whatever way feels right for the moment. Siri also has a brand-new design with an elegant glowing light that wraps around the edge of the screen when Siri is active.

With onscreen awareness, Siri will be able to understand and take action with users' content in more apps over time. For example, if a friend texts a user their new address in Messages, the receiver can say, "Add this address to his contact card."

Siri will be able to take hundreds of new actions in and across Apple and third-party apps. For example, a user could say, "Bring up that article about cicadas from my Reading List," "Find book recommendations sent by a Margaret in Messages and Mail," or "Send the photos from the barbecue on Saturday to Malia," and Siri will take care of it.

Siri will be able to deliver intelligence that's tailored to the user and their on-device information. For example, a user can say, "Play that podcast that Jamie recommended," and Siri will locate and play the episode without the user having to remember whether it was mentioned in a text or an email. Or they could ask, "When is Mom's flight landing?" and Siri will find the flight details and cross-reference them with real-time flight tracking to give an arrival time.

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ChatGPT Gets Integrated Across Apple Platforms

Apple is integrating ChatGPT access into experiences within iOS 18, iPadOS 18, and macOS Sequoia, allowing users to access its expertise — as well as its image- and document-understanding capabilities — without needing to jump between tools.

ChatGPT will come to iOS 18, iPadOS 18, and macOS Sequoia later this year, powered by GPT-4o. Users can access it for free without creating an account, and ChatGPT subscribers can connect their accounts and access paid features directly from these platforms.

Siri can tap into ChatGPT's expertise when needed. But first, users are asked before sending any questions, along with any documents or photos, to ChatGPT. Answers are presented seamlessly back through Siri.

ChatGPT will be available in Apple's systemwide Writing Tools, which help users generate content for anything they write about. With Compose, users can also access ChatGPT image tools to generate images in a wide variety of styles to complement what they are writing.

You can immediately write a bedtime story or create a whimsical, cartoonish, or photorealistic image. Whatever you describe and imagine is generated for you.

Privacy protections are built in for users who access ChatGPT — their IP addresses are obscured, and OpenAI won't store requests. ChatGPT's data-use policies apply for users who choose to connect their accounts.

A New Standard for Privacy in AI

To be truly helpful, Apple Intelligence relies on understanding deep personal context while also protecting user privacy. A cornerstone of Apple Intelligence is on-device processing, and many of the models that power it run entirely on a device. To run more complex requests that require more processing power, Private Cloud Compute extends the privacy and security of Apple devices into the cloud to unlock even more intelligence.

With Private Cloud Compute, Apple Intelligence can flex and scale its computational capacity and draw on larger, server-based models for more complex requests. These models run on servers powered by Apple silicon, providing a foundation that allows Apple to ensure that data is never retained or exposed.

Independent experts can inspect the code that runs on Apple silicon servers to verify privacy, and Private Cloud Compute cryptographically ensures that iPhone, iPad, and Mac do not talk to a server unless its software has been publicly logged for inspection. Apple Intelligence with Private Cloud Compute sets a new standard for privacy in AI, unlocking intelligence users can trust.

New Capabilities for Understanding and Creating Language

Writing Tools help users feel more confident in their writing. With Rewrite, Apple Intelligence allows users to choose from different versions of what they have written, adjusting the tone to suit the audience and task at hand. Proofread checks grammar, word choice, and sentence structure while suggesting edits and explanations of the edits that users can review or quickly accept. With Summarize, users can select text and have it recapped in the form of a digestible paragraph, bulleted key points, a table, or a list.

These brand-new systemwide writing tools powered by Apple Intelligence allow users to rewrite, proofread, and summarize text nearly everywhere they write.

Mail Brings Features for Organization and Saves Time

With Priority Messages, a new section at the top of the inbox shows the most urgent emails, like a same-day dinner invitation or boarding pass. Instead of previewing the first few lines of each email, emails are Summarized without needing to open a message. For long threads, users can view pertinent details with just a tap. Smart Reply provides suggestions for a quick response and will identify questions in an email to ensure everything is answered.

Notifications Get the Apple Intelligence Treatment

Priority Notifications appear at the top of the stack to emphasize what's most important. Summaries help users scan long or stacked notifications to show key details right on the Lock Screen, such as when a group chat is particularly active. Reduce Interruptions is a new Focus that surfaces only the notifications that might need immediate attention, like a text about an early pickup from daycare.

In the Notes and Phone Apps, Users Can Now Record, Transcribe, and Summarize Audio

When a recording is initiated while on a call, participants are automatically notified, and once the call ends, Apple Intelligence generates a summary to help recall key points.

Image Playground Makes Communication and Self‑Expression Even More Fun

With Image Playground, users can create fun images in seconds, choosing from three styles: Animation, Illustration, or Sketch. Image Playground is easy to use and built right into apps, including Messages. It's also available in a dedicated app, perfect for experimenting with different concepts and styles. All images are created on device, allowing users to experiment with as many images as they want.

With Image Playground, users can choose from a range of concepts from categories like themes, costumes, accessories, and places; type a description to create an image; select someone from their personal photo library to include in their image; and pick their favorite style.

In Notes, users can access Image Playground through the new Image Wand in the Apple Pencil tool palette, making notes more visually engaging. Rough sketches can be turned into delightful images, and users can even select an empty space to create an image using context from the surrounding area. Image Playground is also available in apps like Keynote, Freeform, and Pages, as well as in third-party apps that adopt the new Image Playground API.

New Features in Photos Give Users More Control

Searching for photos and videos becomes even more convenient with Apple Intelligence. Natural language can be used to search for specific photos, such as "Maya skateboarding in a tie-dye shirt" or "Katie with stickers on her face." Search in videos also becomes more powerful with the ability to find specific moments in clips so users can go right to the relevant segment. Additionally, the new Clean Up tool can identify and remove distracting objects in the background of a photo — without accidentally altering the subject.

With Memories, users can create the story they want to see by simply typing a description. Using language and image understanding, Apple Intelligence will pick out the best photos and videos based on the description, craft a storyline with chapters based on themes identified from the photos, and arrange them into a movie with its own narrative arc. Users will even get song suggestions from Apple Music that match their memory. As with all Apple Intelligence features, user photos and videos are kept private on device and are not shared with Apple or anyone else.

That’s all for today, folks!

We’ve lined up some fresh and exciting content for our next edition. Stay tuned; we can't wait to connect with you again. We appreciate your continued readership and support! Until next time. 

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